Knowledge | Strong language: How businesses today are using language to win customers, deepen loyalty and de-position rivals

Strong language: How businesses today are using language to win customers, deepen loyalty and de-position rivals.

Key-note Speaker: Chris West, Founding Partner of Verbal Identity and book author

October 26th | 5:00 p.m. to 6:00 p.m.

Businesses need to communicate in far more channels than ever before. In external communications and internal communications, these channels are dominated by language, with a need to be always-on. How can leaders make sure their business language is consistent, unique to them and yet flexible enough to suit the different channels and moments?

Chris West shares his experiences of more than 20 years in creating distinctive and engaging brand voices for global brands, including Alphabet's 'moonshot factory', LVMH brands, national businesses and start-ups from data science, fintech and beauty. His firm is the world’s leading strategic brand consultancy focusing on brand language.

Register here.