Talking Heads: "Creation: from Coal to Diamond" with André Sallowicz

As a preview to the 1st edition of the Post-Graduation in Communication and Advertising Creativity of Faculdade de Ciências Humanas, the fifth webinar of the series "Talking Heads" will take place on January 21, at 19h00.

André Sallowicz, Creative Director of adam&eveDDB London, will bring the theme "Creation: from Coal to Diamond" to tell us about the creative process and the evolution of ideas from the draft to the Grand Prix in Cannes Lions.

Throughout his career, André Sallowicz has worked for the three most creative agencies in the world, according to the Decade's Global Creativity Report. He worked at AlmapBBDO, in São Paulo, considered the most creative agency in the world in this decade, worked for two years at ColensoBBDO, in Auckland, the Pacific agency for the last ten years, and since 2017 he is at adam&eveDDB, in London, the most creative European agency of the decade. In 2016, he was ranked #1 art director in the world by the Cannes Lions Report and Big Won / Drum Report and the following year he was the 4th most awarded art director in the world by the Cannes Lions Report. He personally won 39 Cannes Lions, including a Grand Prix, a Titanium, a Creative Effectiveness Lion and 17 Gold Lions. Other equally important industry festivals have recognized his work with three D&AD Yellow Pencils, plus one D&AD Impact White Pencil and two Grand Clio for a total of 36 Grand Prix at various international advertising festivals.
 

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