From Research to Reach: Communication Strategy and Personal Positioning in the Digital Age

The practical course "From Research to Reach: Communication Strategy and Personal Positioning in the Digital Age" will take place online on 15 and 16 December, hosted by the University of Alicante (UA).

The initiative aims to develop students' and researchers' strategic communication and digital positioning skills, helping them increase the visibility of their research and communicate their findings more effectively to different audiences.

Led by Ángela Martínez Tormo, Communications Coordinator at the Office for Institutional Project Management (OGPI) at the University of Alicante and a specialist in strategic and digital communication, the course will cover target audience identification, key messaging and communication strategies, as well as the use of social media and digital platforms. Through practical exercises, participants will learn how to turn complex academic content into acessible messages and develop a basic communication plan for their own research projects.

The sessions will take place from 9 am to 11 am on both days. The course will be delivered in English via Microsoft Teams.

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