Porto Global Business Week 2026

On 23 and 25 March, Porto Global Business Week 2026 will bring lecturers from 12 partner universities to Católica Porto Business School to teach its Master’s students.

This is the perfect opportunity for students to explore new ideas, learn from international experts and strengthen their academic network.

Venue: Room EAA003, Católica Porto Business School
Dates: 23 and 25 March
Schedule: 10:00 – 20:15 (see programme for individual sessions)

Registe Here

EXPLORE THE FULL PROGRAMME:

23 March

10 a.m. – 1 p.m. | AI in International Marketing
· Alina Nychyk | ZHAW Zurich University of Applied Sciences
· Carsten Baumgarth | HWR Berlin – Berlin School of Economics and Law

2:30 p.m. – 5:15 p.m. | The new rules of the game: geopolitics, strategy, and global business
· Avo Schönbohm | HWR Berlin School of Economics and Law
· Jean-Guillaume Ditter | Burgundy School of Business

5:30 p.m. – 8:15 p.m. | The new global business playbook: geopolitical rivalry and democratic strategy
· Antoni Kolek | Kozminski University
· Petra Moog | ZHAW Zurich University of Applied Sciences

25 March 

10 a.m. – 1 p.m. | From macro to micro: translating geopolitics and sustainability into ethical brand strategy and personalization
· Helen McGrath | University College Cork
· Stéphane Salgado | Université Toulouse Capitole

2:30 p.m. – 5:15 p.m. | Leading across borders: building high-performing teams in a multicultural world
· Elena Hubschmid | ZHAW Zurich University of Applied Sciences
· Nicole Gremelová | Prague University of Economics and Business

5:30 p.m. – 8:15 p.m. | Responsible AI in practice: from regulation to implementation
· Florencio Travieso | Emlyon Business School
· Jakub Rybacki | Kozminski University