Masterclass | "Sync Different"

In the framework of the Postgraduate Programme in Advertising Communication and Creativity, the School of Post-Graduate and Advanced Training of the Faculty of Human Sciences will hold a Masterclass on April 8, at 7 p.m., in Auditorium 1.

It is with the theme "Sync Different" that Mário Mandacaru, Partner & Creative Director of A EQUIPA, comes to talk about new solutions. In an era where all our electronic devices are permanently connected, linked and synchronized, human creativity gains an added importance. Adapting the famous concept of the Apple brand Think Different, this presentation recalls that Creativity is new connections. It's seeing what everyone else sees and thinking what no one else has thought. Even with everything synchronised, there is always room for new formulations.

With over 30 years of professional experience in creativity, Mário Mandacaru continues to do what he has always done, and always differently with each project: he directs people and ideas. His journey began in São Paulo, where he completed his studies in Communication and Marketing; followed by a period in the graphic department of Esprit de Corp while studying graphic design at the San Francisco Academy of Arts. In 1988 he discovered Portugal as the best place in the world to be, and he maintains that opinion. Here he had the opportunity to create and manage numerous national and international brands, working in several renowned companies. He also led the Clube de Criativos de Portugal for 12 years, during which time he also joined the board of the Art Directors Club of Europe.