Masterclass "Marketing for Professions"

This event, organised by Católica Porto Business School, is part of the first edition of the Postgraduate Programme in Logistics and Supply Chain Management.

Location: Católica Porto Business School, Américo Amorim Building, Room EAA003

20 november | 6:30 p.m. – 9:30 p.m.

In a rapidly evolving labour market, driven by artificial intelligence, robotics, and automation, professions are experiencing structural changes in their composition, training, and value.

In this session, Ricardo Monteiro offers a thought-provoking reflection on how the principles of marketing and brand management can help professionals and organisations, particularly in the fields of Logistics and Supply Chain, enhance their visibility, appeal, and relevance in a context of increasing complexity and change.

Register Here

Ricardo Monteiro

A leader and consultant in communication and advertising, with an international career including senior roles at Havas Worldwide, where he served as Global President and later Global Chairman until 2017. Recognised as “Advertiser of the Year” by Meios & Publicidade and “Personality of the Decade in Communication”, he is currently the founder and chairman of A Casa do Publicitário.