KNOWLEDGE@CatólicaLisbon | Launch of the Center for Responsible Business & Leadership

Knowledge@CatólicaLisbon Conference will take place on June 27th - 6 p.m., at CATÓLICA-LISBON’s Auditorium 511, under the theme "Responsible Business: now is the time". This conference is also to celebrate launch of the Center for Responsible Business & Leadership (CRB).

The keynote speaker – Steven Serneels, CEO of the European Venture Philanthropy Association (EVPA), will present the rationale, business practices and latest trends in how companies are bringing social responsibility to the core of strategy, aligning business goals with societal progress. This is a unique opportunity to learn and discuss how Purpose is becoming a driving focus for business strategy and corporate action.

At the event, Nuno Moreira da Cruz, Executive Director of the new Center for Responsible Business & Leadership, will present the Center, its purpose and action plan. He will also engage corporate leaders and Masters students to discuss what society expects of corporations, and how businesses can fulfill those expectations, while strengthening their competitiveness.

The ceremony will be followed by a cocktail. The entrance is free and open to the general public, but limited to the capacity of the auditorium.