KNOWLEDGE | Purpose-driven Consumption: shifting the dialogue between companies and consumers

It is with great honor that we invite you to participate in the next Knowledge@CatólicaLisbon on December 10th at 5:00 pm,   with a topic of great impact and actuality “Purpose-driven Consumption: shifting the dialogue between companies and consumers”.

The Center for Responsible Business & Leadership (CRB) will host this digital conference with a panel of three relevant retail companies (IKEA, L’Oréal and Sogrape) sharing the importance of Purpose in their relationship with customers. During the conference, the CRB team will release a new Research Note on the major trends and innovation in “Purpose-driven Consumption”.

Watch the conference live on the CATÓLICA-LISBON's Facebook Page.