KNOWLEDGE | Brands and their Customers in a Changing World

The next Knowledge@CatolicaLisbon - Digital Conference will take place on June 2nd at 5:00 p.m., where the topic of how consumer brands are adapting their value proposition to the situation of confinement and new consumer trends will be discussed.

Covid-19 has suddenly changed all the paradigms of our lives. Brands, which have recognised the relevance of their customers and have really started to care about them, have had to rethink everything. A different world and a different life have led people to change their ways and processes of analysis, valuation, selection, decision, satisfaction, purchase, consumption. Brands have followed, adjusting products to meet new needs, reviewing purchase and delivery channels, and getting where people are, adapting prices to new value proposals and developing new contact mechanisms and their promises.

This conference, moderated by the Program Director of CATÓLICA-LISBON, Maria do Rosário Pinto Correia, with comments from Professor Rita Coelho do Vale, will have the participation of top managers from the main brands, sharing their experiences and innovations.

Watch the conference live on the CATÓLICA-LISBON Facebook page.