KNOWLEDGE | Are consumers willing to pay for sustainability?

CATÓLICA-LISBON is organising the next Knowledge online conference on December 14, at 5 p.m., with the theme "Are consumers willing to pay for sustainability?".

Concern for the planet is a growing priority and consumers and regulators demand more sustainable production. Companies and industries are preparing to guarantee consumption and production standards in line with these new requirements. However, the question remains: are consumers available to pay for the same sustainability they defend?

This session will discuss what companies are implementing in terms of sustainability, with the example of Unilever FIMA through its CEO, António Casanova. Also under discussion will be what consumers are looking for in the area of sustainability through the voice of Deco Proteste, and how production and retail companies are developing initiatives to meet the objectives of collecting and recycling materials, through the Director General of two of the largest associations in Portugal, sharing the results of the Refund Deposit System (SDR) pilot study and future expansion plans.

This is a digital conference organized within the scope of the activities of the CORE – Center for Consumer Well-Being and Retail Innovation of CATÓLICA-LISBON.

Register here to participate in the online conference.