Knowledge | Achieving consumer well-being: what matters the most?

The next Knowledge@CATÓLICA-LISBON digital conference will take place on April 19 at 5 p.m., with the theme "Achieving consumer well-being: what matters most".

The latest study carried out by CORE - Center for Consumer Well-Being and Retail Innovation, in partnership with the Behavioral Insights Unit of Católica Lisbon School of Business & Economics, assessed the levels of well-being, consumption habits and perceptions about retail shops in the Portuguese society. The study identified the main priorities in the various aspects of well-being for Portuguese consumers. The three main priorities identified, among the eight aspects of well-being will be explored at this event, as well as the role that brands and companies have in this field of action, making their production increasingly sustainable in environmental and social terms.

In this session you will learn about what brands are doing to promote the emotional well-being of consumers, by Professor Wilson Bastos, Marketing Assistant Professor at CATÓLICA-LISBON, what companies are implementing in terms of innovation in products that seek to meet the functional well-being of consumers, with the example of Delta through the testimony of the Director of Marketing at Delta-Q, Mónica Oliveira. The perspective of how several companies have developed initiatives to promote the financial well-being of consumers will also be addressed, with the intervention of the Vice President - Financial Services lead at Accenture, Luís Pedro Duarte.

This is a digital conference organised in the scope of the activities of CORE - Centre for Consumer Well-and Retail Innovation of CATÓLICA-LISBON.

Registration