"In Good Conscience: Do the Right Thing While Building a Profitable Business"

"In Good Conscience: Do the Right Thing While Building a Profitable Business" is the latest book by Oriol Iglesias, from Esade, and Nicholas Ind, from Kristiania University College. The authors will be at Católica Porto Business School on 23 November at 6pm to talk about their work and debate some of the issues addressed in the book.

REGISTRATION

In this book, the authors address the relationship between ethics and business success, showing that it is possible to build a profitable business without compromising ethical values. Thus, instead of presenting a dichotomy between profit and ethics, the authors demonstrate how these aspects integrate and strengthen each other.

Oriol Iglesias is a professor at ESADE and has extensive experience in the field of marketing and brand management, both professionally and in research, having already published several articles in academic editions of international reference, as well as having published other books centred on these areas.

Nicholas Ind is a professor at Kristiania University College in Oslo, with research interests in the areas of corporate branding and conscious business. Nicholas is the author of thirteen books and also has extensive professional and collaborative experience with major international brands.