CEGE4ALL: Markets & Policy Work-in-Progress Seminar

The next CEGE4ALL: Markets & Policy Work-in-Progress Seminar will feature Carla Martins as the speaker, who will address the topic: "Caught in contradiction: Are 'doing good' positioned brands more harshly judged for unethical behavior than morally neutral brands?"

Date: 6 June
Time: 11:30 a.m. to 12:30 p.m.
Location: Católica Porto Business School, Américo Amorim Building, EAA006

Registration is mandatory. Please register at the link below by 5 June, indicating if you will attend in person or online. The weblink will be emailed to online attendees after registration.

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Carla Martins

Carla Martins is an invited assistant professor at Católica Porto Business School and a researcher at CEGE. She holds a Ph.D. in Industrial Engineering and Management (with a focus on Service Marketing) from the Faculdade de Engenharia da Universidade do Porto (FEUP) and a background in Psychology. Her research interests primarily revolve around consumer behavior and marketing, with main focus on topics such as emotions in the context of consumption, branding, online social networks, e-commerce,  and sensory marketing, . Among others, she has published in Psychology and Marketing, Journal of Brand Management, Journal of Service Marketing and Journal of Service Management.