KNOWLEDGE | The Purpose-Driven Corporation

The next Knowledge @Católica-Lisbon Digital Conference takes place on October 20th at 5:00 pm, with a topic of the utmost relevance and actuality: “The Purpose-driven Corporation”.

The theme of Purpose is nowadays strongly present in the minds of business leaders and is central to corporate strategy. Moreover, the recent difficulties facing the Portuguese and global economy challenge each one of us and the organizations we lead to surpass ourselves in supporting society. There is much discussion about the role of governments and the State but, after the initial pandemic shock, the role of private companies, entrepreneurs, foundations, universities and social organizations will be critical for the process of recovery and resilience-building.

Why and how can an agenda for purpose be implemented? What are the managerial challenges for purpose-driven businesses? What is the future for a capitalism centered on purpose?

This conference will feature Professor Filipe Santos - Dean of CATÓLICA-LISBON and Global Social Innovation Thought Leader, Professor Nuno Moreira da Cruz - head of the Center for Responsible Business & Leadership, with special guest Dr. António Casanova – Executive Vice-President of Unilever, one of the pioneering global companies in adopting a purpose-driven agenda.

Watch the conference live on the CATÓLICA-LISBON Facebook page.