Universidade Católica launches Centre on Longevity Leadership to prepare leaders for the Longevity Economy

Católica Lisbon School of Business & Economics launched the Center on Longevity Leadership, a new interdisciplinary platform dedicated to supporting leaders and organisations in responding to the challenges and opportunities of global demographic transformation.

Presented during the first edition of Católica's Sustainability Week, this Centre was created to help companies and institutions develop leadership and innovation models tailored to populations with higher average life expectancy, combining academic research, advanced training and social impact projects in an integrated vision of talent, markets and society.

"Longevity is not a passing trend, it is a structural change that transforms the way we work, consume, lead and organise community life. With this Centre, we want to help leaders anticipate this change and create economic and social value in a world where we live longer — and want to live better," says Céline Abecassis-Moedas, Vice-Rector for Innovation and Entrepreneurship at the Universidade Católica and Academic Director of the Centre on Longevity Leadership.

Among the Centre's activities already underway are research on intergenerational workforce, in partnership with the University of Louisville, the ‘Longevity Leadership’ executive training programme, the launch of the Longevity Leadership course at The Lisbon MBA Executive, and the creation of the AGEnergy Working Group, a corporate intergenerational innovation group that brings together nine companies to co-create multigenerational talent management practices.

By 2030, more than 1.4 billion people will be aged 60 or over, making longevity a structuring force in the economy, the labour market and social policies.