Commercial Strategy and Impacts on the Value Chain

The Faculty of Biotechnology, in collaboration with the Alumni Association, annually brings together a group of leading speakers in their fields of expertise, offering a unique opportunity to enrich the scientific culture of students, faculty, and researchers across all areas of study.

Admission is free and open to all, with no registration required.

Commercial Strategy and Impacts on the Value Chain: Private Labels, Supply, Product Development, Negotiation, Packaging, Competitiveness, and Sustainability
Pedro Carmo

New product development is central to value creation, whether in the food market or the broader fast-moving consumer goods sector.

Pedro Carmo is the Director of Global Sourcing and Procurement at Daymon Worldwide, a multinational leader in developing private label solutions for consumer products in retail, working with some of the world’s largest retailers.